Edel Traynor, originally an architecture student, studied fashion design at Grafton Academy and graduated in 2013. In 2015, she set up her studio in the Chocolate Factory building in Dublin, one of the first concrete buildings in the city. Each piece is designed and handcrafted here.
The label was formed from a desire to explore a way of dressing for diverse lifestyles with a minimal wardrobe. The focus of the brand is to create subtle but strong pieces that can be worn time and time again; creating core pieces that develop with each collection.
As we enter a new phase of conscious dressing, for ourselves and the environment, the label offers understated design with a timeless perspective.